Making Wine The Flexible Way In Australasia

Australia has produced some very popular wines over the years and has a climate conducive to producing bottles considered some of the best in the world. However, Fiji and New Zealand have also come onto the scene in recent years and has increased their market share largely as a result of their flexible wine producing policies.

There was recent debate about the moral ramifications about being able to produce rosé by blending white and red together. Classically rosé has been made by removing the white juice mixture from the red grape skins at just the right time so that it doesn’t absorb so much of the colour. However, spurred on by the squeeze of the global recession on wine produces, a number of countries passed a law saying that producers could now sell blended wine (white will a dash of red) under the label of rosé.

Countries such as France, widely considered the finest wine producing country in the world, were not best pleased with this “mutilation” of rosé wine and did not agree for it to be sold in their country, or even be given as wine gifts. However, some countries, including those surrounding Australia have allowed the wine to be produced, and it is certainly paving dividends for their wine producers. A spokesman from the New Zealand alcohol authority defended his country’s move by stating that people are free to consume whichever wine they wish. They never market their blended rosé as wine made in the traditional way and the difference in pricing makes it quite obvious this is a different product entirely. The spokesman argued that if people can make milk chocolate in a thousand different ways, why can the same not be done for rosé?

Many of the Australasian countries have even embraced the full blending together of other wines as well.  In Fiji for example you can buy Sauvignon Blanc mixed with Chardonnay and Merlot blended with Cabernet Sauvignon. Mirroring the laid back approach of New Zealand, the Fijian wine makers suggest that wine is able to be blended just as easily and with the same success rate as whisky. They state that companies all over the world, and in particular Scotland, produce some very fine blended whiskies that not only often taste superior to single malts, but that are also able to sell at more modest prices. Next they will be telling us which tableware we must use when consuming the wine, stated one official.

The new blended wine has proved to be a real hit internally with the Fijian population, with producers selling around 120,000 bottles in 2008. When compared to the wine consumption of some of the top bottles in the world, this figure is relatively low, but considering that the population of Fiji is not much more than 750,000, you can see just how successful this wine really is. Fiji plan to sell their blended wine all over the world and seeing as the product is cheap to produce and sells for less than most classic wines, it is likely the export will do well.

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